Marketing Tips

In today's article, we are going to go into some detail about the process of trying to gain exposure on the search engines of the Internet. We are going to enter into a not so popular area concerning the grandad of all search engines. I am not going to mention any names, but you will know who they are. You know, the biggest multi-national corporation that literally owns the Internet, right? Maybe this will help. They are also known for giving away, supposedly, free tools that will assist in gaining better search positions on high traffic keyword terms. Now that I am sure that you know who I am referring to, we can move further into the process of marketing a website on the Internet effectively.

Big Brother Tools

In case you have not been paying attention, and I just cannot imagine anyone in the SOHO industry that does not pay attention to details, our supposed friend and ally, is really our biggest enemy when it comes to marketing. These free giveaway systems are nothing more than tools that allow these super giant corporations to monitor your activities 24/7. If they like you, then maybe you will be found. However, if they choose not to like you, guess what? You information will far so below in their searches that it could even scarcely be called digital trash.

Over the years, I have been guilty of this probably more than anyone else, but the fact of the matter is, that when I began to actually research all these minute details, I uncovered amazing facts. Those facts now have allowed me greater freedom, functionality, and takes away their veiled threats of not letting my information go out to the areas that I wish it to go. You see, this is all part of the growing process called marketing. Marketing is the only way that you could ever uncover these gems of wisdom. If you simply choose to go down the same path that everyone else goes, you will archive those same results.

Worthless Press

Once again, I am not going to mention any names, but I am sure that you will get it when I talk about one of the most popular blogging systems seen out there on Big Brother today. In our marketing research and testing, we have uncovered the real truth about Worthless Press. They are perhaps the worst propagators of spam, scam and hype found on the Internet today. In excess of 450,000,000 of these so called blogging sites can be found out there, and not one, and I repeat, NOT ONE, is considered anything more than a piece of worthless digital trash. No authority sites listed on the Internet today would come near a Worthless press blog.

Have you ever wondered exactly why Worthless press has so many updates? Supposedly they are trying to keep your special little piece of digital trash safe and secure. But wait a minute. You are not being hacked by the outside forces, as you are already loading up plugins, templates and various, once again, free stuff, that literally takes your seemingly harmless piece of marketing material, and makes it fair game for the good old boys to come and overtake all your stuff, and use it to their advantage.

Here, simply take my hundreds of thousands of free templates and plugins and just make them your own! We offer forums, support, insider information and updates, and all the while, the masters behind the plan are snickering at the men and women who use these services daily, and thinking to themselves, "what morons!" And, you want to know what? They would be absolutely correct with that statement!

Do not say that I did not warn you. The choice is yours. Become a winner by beating Big Brother and Worthless press at their own game. We do have the solution to problem, but YOU have to pay attention.

Butch Hamilton
Director of Marketing Veretekk

The bullpen marketing strategy begins with bringing together a few people, who are wanting to research a particular business in detail. These people should gather together in a web conferencing environment, as this is the best place to communicate and convey ideas with others. Within the privacy and protection of this type of bullpen group, the business model is discussed, and the benefits and solutions will be weighted to determine if it is indeed a good business plan. There will be many details discussed like searching on Alexa.com for results, backlinks and the overall evaluation of the business in question in regards to the competition that will be faced when the promoting process begins.

From this point, the group will shift focus and go into the obvious downfalls of the business model in question. Further research and evaluation will be done, and over a period of time with this back and forth dialog, certain gems of wisdom will be uncovered. This particular research marketing strategy should be done each and every time a new business venture is found. One should never take for granted that the business is valid and supported, before conducting bullpen type discussion groups. It is vitally important to realize that businesses should always be built by using market research techniques, for if one does not do this, the eventual outcome of the business in terms of making money, will be significantly diminished.

Butch Hamilton
Head Bull Pen Leader @ Veretekk

Director of Marketing: Veretekk "The (Automated Online Marketing System) of the Internet".

7. The Brick and Mortar Bull Pen
The Brick and Mortar Bull Pen Did you know almost all successful marketing campaigns start out in the Bull Pen? Do you know what a Bull Pen is? I do, because I used to own an ad agency. I am sure many of you reading this are somewhat new to or mystified by the real marketing process. It is not sending or post ad messages to buy your product or service or join your latest get rich quick program. But from where I sit, that is what most self proclaimed Internet marketers do.

All professional ad/marketing and product/software development comes from the Bull Pen. A Bull Pen is comprised of a group of people from a wide spectrum of levels and profession/education into a conference room. The common thread is these people are a loose nit group that is somewhat familiar with the product/service being discussed.

Our Bull Pen had the account executive(s) for the client, the marketing Director, the Art Director, maybe a few designers, even the receptionist and the shop manager included. We would start out by identifying the obvious objective. We need to establish sales, increase sales or establish branding for this product/service/software etc.

The entire group has equal input and is usually directed by a leader. They can last for hours or be especially dynamic and the concept is identified within minutes. This is how we identify keywords, markets and campaign concepts. It establishes a place to begin. It gets everyone looking at the project from the outside in.

At times after several potential concepts are established we would make up several illustrated story boards or reports and then hire a small unrelated focus group that fit the demographics of the targeted market group we felt was effective then get their objective reaction to several of our potentially targeted campaigns.

This would help us get a really good perspective of a solid campaign. Then the marketing and creative team would go to work creating a much more developed presentation for the proposed marketing strategy based on intensive research and development of a final draft.

Again we would convene the Bull Pen members and hash out again. This process almost always gave us excellent direction, kept us honest to the strategy and produced measurable results.

At Veretekk, we make it our goal to teach real marketing principles and techniques so our subscribers achieve real measurable results conducting a real campaign that works. What works? Measurable results with measurable income in direct relationship with the amount of effort put forth implementing the campaign strategy exactly as it is mapped out.

If your marketing efforts keep coming up short, ask yourself, are you just out there on your own conducting a ad campaign and getting no results at all? More than likely, it is because you're "on your own" and you had no idea how the big guys did it. You will never succeed just sending out pre written ad copy via your email, FB, Twitter and ad placement. It takes a team. Join the team at Veretekk's Online Automated Marketing System.

Check out FranchiseTwo to see our latest brainchild born of the Bull Pen.

Thomas Prendergast